I. Mission and slogan
IPN Press Agency is an independent, generalist news outlet that provides its subscribers and the general public with objective, impartial, and comprehensive information products and services.
These enable individuals and organizations to make informed decisions in both life and work, while also allowing other media outlets to enhance and balance the messages they offer their audiences.
By its nature, IPN’s media product leans toward the model of public service media. The Agency provides, on one hand, free and useful informational products to the general public, and on the other, subscription-based services to other media outlets and specific stakeholders.
Slogan: “Useful. Impartial. Prompt.”
IPN’s Mission: We provide our subscribers and the general public with reliable, useful news they can use to make informed decisions.
Gaining and maintaining the trust of our readers is essential. Every day, through hard work, we strive to strengthen that trust.
We believe in the power of quality journalism—not just to inform about the world around us, but to enrich people’s lives and guide society in the right direction. This mission is rooted in our core values: integrity, independence, curiosity, respect, freedom, and collaboration.
To earn and retain the trust of our readers, partners, and peers, we are committed to operating at the highest professional standards.
Our editorial policy reflects the experience we’ve gained over the years and outlines what it means to act in good faith and uphold our responsibilities.
II. Who we are
IPN Press Agency, headquartered in Chișinău, Republic of Moldova, operates as an independent media institution, both legally and editorially.
It was launched on June 7, 2005, building on the seven years of professional experience of the former municipal public agency “Info-Prim,” which had been dissolved by the then-communist government for political reasons.
IPN produces generalist media content (text, video, photo, audio) in three languages: Romanian, Russian, and English. Its media products target primarily informed audiences. Its subscribers include Moldova’s most relevant media outlets as well as international ones, central public authorities, foreign diplomatic missions, international organizations, economic agents, and NGOs.
IPN also operates a modern press conference room, which serves as a significant source of income and a tool for visibility. The room is equipped to the highest technical standards, including professional cameras, lighting, microphones, and remote conferencing software.
III. Structure
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Editorial Team: Editors, reporters, translators (Romanian–Russian and Romanian–English), photojournalist, content manager.
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Video Team: Cameraman, video editor.
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Administration: Director, supervisory board.
Administrative, financial, economic, and technical decisions are made by the administration, in consultation with the team when necessary.
Editorial decisions are made by editors, with input from the creative team if needed.
IV. Products and services
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News in three languages
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In-depth analytical materials in three languages
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Public video debates and video interviews
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Daily media event agendas
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Photographs and photo reports
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Short audio clips
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Organization of press conferences, including online conferences
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Publication and distribution of press releases and press invitations
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Advertising via banners on the website www.ipn.md
V. General requirements
IPN’s main audience is made up of qualified and diverse subscribers with varying interests. They pay for a valuable media product characterized by diversity, accuracy, balance, consistency, impartiality, and more.
IPN strictly adheres to the Code of Ethics for Journalists of the Republic of Moldova.
VI. Principles and rules for news content
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News of major public interest takes priority. International news is included only if relevant to the Republic of Moldova.
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News content adheres to the principle of balance, and anonymous sources are used only in exceptional cases.
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Headlines are short, accurate, and free of sensationalism, targeting a qualified audience.
VII. Analytical content
The “Special” section plays a key role in political education and accurate public information.
IPN promotes the European integration of the Republic of Moldova while respecting the editorial independence of its contributors.
VIII. Video content
Public debates and video interviews adhere to principles of balance and mutual respect.
Moderators refrain from expressing personal views, ensuring the Agency maintains a neutral image.
IX. Economic Principles
The administration manages advertising and contracts while avoiding any influence on editorial policy.
Unbalanced political advertising is avoided to safeguard the Agency’s independence.
Budget deficits are covered through external projects, in full alignment with IPN’s editorial policy.
Commitments
Recognizing the vital role of media in a democratic and free society, we publicly commit to the following:
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Every piece of content published on our platforms will be written or produced by a real person. We do not publish news generated by or with the help of artificial intelligence.
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We take full responsibility for all content appearing on our public platforms, committing to the highest standards of quality.
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Each piece will be produced with the goal of informing, analyzing, and explaining. IPN will never be a platform for incitement or polemics.
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We will be transparent about how we generate revenue and will provide clear ways for you to let us know how we can serve you better. (Write to us at [email protected]).
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We will go the extra mile to earn your trust. Our staff members will refrain from taking or publicly supporting political positions.
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We will always approach the most important issues with a critical and balanced perspective.
