Restrictions concerning advertising of alcoholic beverages

Advertisements for alcoholic drinks, except for grape wines, will be banned on radio, TV and the Internet and in the media, public transport etc. Such publicity will be allowed only during national events, in specialized shops, on the territory of producing companies, on travel tickets or in aircraft. Parliament adopted the bill to amend and supplement a number of legal acts on alcohol control in the final reading on December 7, IPN reports.

Under the law, advertisements for alcoholic beverages on radio and TV stations will be permitted between 11pm and 6am. Images with alcoholic products could be placed in public areas during national and traditional holidays, in head offices of specialized companies and on the official websites of producers and retail outlets.

Also, the advertisements for grape wines should meet a number of conditions. These should not be addressed to minors and should not involve minors, should not present the wine as a product with therapeutic properties and should not create the impression that alcohol use contributes to enhanced physical or intellectual performance.

The penalty for violation of alcohol advertising rules is a fine of up to 4 500 lei for private individuals and of up to 15 000 lei for legal entities and a ban on doing particular activities for a period of at most a year.

The public helath facilities in Moldova recorded over 45 000 people who suffer from alcoholism. Of these, 15% are women.

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