The pieces of some products of "Bucuria" company, the largest confectionary business in Moldova, grew significantly over a week. Some types of 100-gram chocolate already cost over 39 lei, by 9 lei more than before, which is an increase of almost 30 percent, IPN reports, with reference to MoldStreet.

The company's representatives claim that they have not yet increased the prices of sweets and blame distributors and store chains for the increase in prices on the shelves. At the same time, they encourage consumers to buy products directly from brand stores, where prices remained unchanged.

However, an official increase in the price of "Bucuria" sweets seems inevitable. The company's management announced that prices will most likely be increased from March 1, 2025, without specifying the percentage. The increase in the prices of essential raw materials, such as sugar and cocoa, is the main reason cited.

The company’s director explained that sugar, a key ingredient of sweets, is twice more expensive in Moldova than in Ukraine. In the neighboring country, a tonne of sugar costs between $450 and $480, but in Moldova the price reaches $930.

Thus, according to representatives of "Bucuria", although the recent price rises in some stores are not decided by the manufacturer, an increase in prices directly from the factory will be witnessed soon, noted the quoted source.