The Government announced that it finalised its communication conception. The document was worked out in cooperation with the development partners – the World Bank and the United Nations Development Programme – and will be tabled to the Council of Ministers for approval in the near future. The civil society can submit its commentaries and proposals by January 22, Info-Prim Neo reports. According to the Government, the interactive communication that can provide comprehensive, accurate and adequate information about the state policy to the public should be the most efficient way of ensuring unity between the civil society and administration. The analyses carried out by the Government found that in general, the public functionaries provide information about the activity of administrative institutions, but do not “deliver messages”, while the existent messages are conveyed dispersedly. For this reason, the communication does not transmit a clear and univocal message about the events or facts. The Government’s communication system envisages the creation of a new communication infrastructure; working out of an adequate mechanism for finding out the people’s opinions and reacting to them; quick response in crisis situations by formulating special communication plans. The government communication will send clear messages to the target public. Working groups formed of governmental and ministerial specialists in communication could be set up if need be. These activities will be monitored monthly in order to identify the necessary improvements/changes as a result of assessments. The verbal communication with the civil society will include meetings, official and unofficial, with the public and mass media; consultations for mass-media (organized by the communication services); presentations and direct meetings at the headquarters of the ministry or public meetings where the beneficiaries will be informed about the ministry’s policies; monthly private interviews on the radio and television and quarterly and yearly news conferences etc. As to the written and electronic communication, the Government commits itself to improve the electronic communication through e-mail and official websites; each day to post news, the programme of events and the questionnaire for assessing the services; to provide access to electronic bulletins and others. At the same time, the Government will make qualitative studies to see what the civil society knows about the Government’s activity and will spot out the broadly known activities and those that should be reported on broader the next year.