The TV channels will be obliged to inform the viewers about the duration of advertisement breaks. The Government approved a bill providing that every break in TV programs for broadcasting advertisements or teleshopping spots should be timed in descending order. The bill was submitted by a group of Liberal - Democratic MPs, IPN reports.

The meter will represent at least 7% of the screen’s area. It will be white, nontransparent in color.

Under the bill, the Broadcasting Coordination Council will have the power to penalize the broadcasters that will not comply with the new requirements laid down by this law.

According to the authors, the bill aims to align Moldova with the community acquis in the area of audiovisual media services.

The European Parliament’s Directive provides that the insertion of television advertising and teleshopping spots in programs shall not undermine their integrity, taking into account natural breaks in and the duration and the nature. The Directive also says that the news programs and children’s programs can be interrupted by television advertising and/or teleshopping spots only once, at an interval of at least 30 minutes.