National financial education campaign launched in Moldova

About two thirds of the respondents of a financial education survey carried out in Moldova said that they have “average” financial knowledge. 19.4% said they have a low level of financial education, while 12.9% said their level is above average. The results of the sociological survey conducted with the support of USAID are an important basis for working out the financial education strategy and for the financial education campaign launched today, said the governor of the National Bank of Moldova Octavian Armașu.

The campaign will include a series of events and educational products aimed at different consumer groups to help them learn about and understand the financial system. A financial education web module will also be created to provide consumers with accessible and useful information to make informed financial decisions, IPN reports.

The largest financial education campaign in Moldova will last for a year, until the autumn of 2024, and will cover the whole territory of the Republic of Moldova. In the launch of the event, Octavian Armașu said it is important to help the citizens to easier integrate into the financial world, especially when innovative technologies advance at an accelerated pace. Financial education became a pressing need and a reality that is seen all over the world, not only in Moldova. The National Bank of Moldova takes firm steps towards supporting this interest. A financial education strategic program is close to being finished and this will enable the authorities and civil society to combine forces for this important approach.

According to Jeff Bryan, Mission Director for USAID Moldova, the national financial education campaign will improve the Moldovan citizens’ capacity to take informed financial decisions. 40% of the Moldovans do not have savings. However, 70% of the population said that they set financial objectives and work to achieve them. The financial education campaign and strategy come to help the citizens of the Republic of Moldova to better manage their costs and to save money. The future of the financial education is digital. The United States offer assistance in strengthening Moldova’s digital capacities, supporting reforms that encourage investments in the private sector of Moldova’s economy.

The financial education survey was carried out in September-October this year and covered a sample of 1,024 persons aged between 18 and 75 from the Republic of Moldova, except for the localities from the left side of the Nistru.

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