The entrepreneurs should not be afraid to charge higher prices for their products and services, but should also ensure their high quality so as to attract rich clients. These and other pieces of advice for increasing turnover were given in the conference “Business in Moldova 2016” that had the slogan “New possibilities and rapid result in modern economy”. The conference was staged in Chisinau by the company “Contabilizare” on May 20-21, IPN reports.

Ruslan Bah, marketing consultant at “Contabilizare”, told the participants in the conference that regardless of the area of activity, there will always be someone who will charge a lower price. Thus, competition based on prices is not successful.

The expert noted that if an entrepreneur sells something at the lowest price and is proud of this, he does something wrong and his business can go bankrupt. He gave as example Russian airlines that offered the lowest plane tickets and went bankrupt in several months, being full of debts.

To be successful, Ruslan Bah advised the entrepreneurs to tend to charge the highest price for their work. Namely the rich clients bring the highest incomes and these usually contrast the product and the price.

“Shopping is a pleasure for many and you, the entrepreneurs, must make these get this pleasure namely from you,” stated Ruslan Bah.

The participants in the conference also found out about the importance of advertising, especially of subliminal one, competition between online and offline promotion, trading myths, etc.