SA Zorile, in partnership with the USAID-funded Competitiveness Enhancement and Enterprise Development Project (SEED II), launched the commercial platform “From Heart – common house of Moldovan brands”, Info-Prim Neo reports. ”The 17 companies that supported this initiative will be able to promote and sell their products according to an innovative strategy, to use resources and work on the basis of advantageous conditions. This will enable them to reduce the costs for managing the selling process and to improve companies’ images,” said Tudor Iacovlenco, director general of SA “Zorile”. Attending the launch, Prime Minister Vlad Filat said the design and quality of the Moldovan products are appreciated both at home and abroad and make Moldova famous abroad. As to the platform, he stated that it is a proof of the creativity of the private sector of Moldova. U.S. Ambassador to Moldova William Moser said the use of the commercial platform, which was created with the assistance of SA Zorile and HCH Capital, will bring benefits not only to the producers, but also to the consumers, who will be able to know the best Moldovan products launched lately. Deputy Prime Minister and Minister of Economy Valeriu Lazar approved of the efforts made by the Moldovan companies to re-conquer the home market by creating their own brands. They increase the produced value added eight times, strengthening companies’ export capacities.