Campaign to promote importance of free trade with EU

The EU Delegation in the Republic of Moldova has launched a series of videos showing testimonials by businessmen in the Republic of Moldova. The Delegation will request the Broadcasting Coordination Council to recommend the broadcasters to disseminate the videos. The eight participating companies come both from the agricultural sector and from the industrial sector, IPN reports.

According to the Head of the EU Delegation Pirkka Tapiola, the Moldovan products’ access to the European market is very difficult, but Moldova is a success story. “We wear shoes made by Floare, have German cars with Moldovan cables inside and wear clothes made by Ionel. Moldova is part of the DCFTA and becomes more competitive year after year,” Pirkka Tapiola stated in the event to launch the videos.

The Orhei Vit company, which produces juices and conserved fruit and vegetables, noted that the free trade agreement with the EU has brought them an increase in their sales by up to 25%. The Zernoff company, which makes alcohol, reported that their exports to the European Union increased ten times. The Ionel sewing company from Chisinau confirmed that exports to the European Union allowed them to keep their staff and permitted the staff to remain working in the Republic of Moldova. The Etcetera wine company stressed that exports to the EU make up 25% of their sales.

Dumitru Vicol, director general of the walnut kernel producer Monicol, said the implementation of the European standards at the company has lasted long and cost a lot and this process is a continuous one. 70% of the annual revenues are reinvested in equipment, new areas, etc.

“We should promote not only the enterprise and products, but also the country,” said the director of the Ionel sewing factory Tamara Luchian, who believes the participation by Moldovan business entities in international exhibitions with a common stand is opportune. “Only this way can we expand to the European market with the own brands.”

Companies also highlighted that there is no need to be afraid of the EU market where high-quality products stand a fair chance. Zernoff director general Constantin Turcan said those who impose bans only lose, while the promotion of exports through the DCFTA brings advantages to producers and consumers.

In 2016, Moldova’s exports to the European Union made up more than 60% of the country’s exports and their value grew by 7.7% in 2016. The country’s main export products to the European Union are electrical cables, apparel and knitwear, car seats, sunflower seeds, wheat, iron bars, walnuts and shoes.

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