In several months, the Broadcasting Coordination Council (BCC) will be able to monitor the sound of advertisements and to impose fines if it identifies discrepancies between the sound levels of adverts and of media programs. This will be possible owing to the provision by the European Union of special equipment to the Council.

BCC chairman Dinu Ciocan has told IPN that the equipment is to be certified. There will be set the technical parameters of the level of sound that will not disturb hearing and the maximally and minimally admissible levels. For the purpose, the Council will ask for the expertise of the National Center for Radio Frequencies and the Ministry of Information and Communication Technology so as to set the given norm based on the European standards.

Dinu Ciocan also said such equipment was needed given the repeated approaches made to the Council, including by MPs, about the very big discrepancy in the sound levels of advertisements on some of the TV channels.

The broadcasters that will not obey the BCC’s decision on the optimal sound level of media contents will be fined in accordance with the Broadcasting Code.