As we have already accustomed you in previous editions, “maib agile rocks” is an event series that promotes innovation and agility to the forefront. It connects professionals passionate about new ideas and successful strategies, fostering a community dedicated to continuous transformation in banking.

At the fourth edition, maib brought to the participants an event dedicated to the latest trends in brand marketing. The speaker was Marina Andronic, Head of Brand at maib.

With over 6 years of marketing experience in Hospitality, FMCG and Banking, Marina captivated the audience with a dynamic presentation and inspiring insights on becoming a “love brand”.

Marina Andronic, Head of Brand at maib:

“It was inspiring to see how the creative community in the Republic of Moldova responded enthusiastically to our invitation, transforming the event into a vibrant space of ideas and innovation. For me, this experience was a unique opportunity to share maib’s vision and show how, through innovation and passion, we transform the relationship with each client into an authentic and personalized journey."

During the event, Marina Andronic discussed:

• New international trends – a foray into global strategies, from short-form video and user-generated content (UGC) to hyper-personalized marketing solutions designed to enhance the customer experience.
• maib rebranding – the process of transformation and agility that has positioned maib as a trusted and inspiring symbol, with powerful campaigns and messaging that resonates emotionally with audiences.
• Social media tips – how to create authentic content capable of inspiring and captivating in real- time, emphasizing simplicity and emotion.
• “You drive” case study – an iconic campaign that reflects maib's commitment to delivering a modern and accessible customer experience, making customers feel confident in their financial journey.

Participants were inspired after the event and eager to implement the new ideas they discovered, and the atmosphere was collaborative and creative. Marina offered a behind-the-scenes look inside a successful brand and key elements contributing to maib's positioning as a loved and trusted brand: transparency, professionalism and a customer-centered approach.

The new maib cards campaign, dedicated to the new design of maib cards, which brighten up every day with colour and energy, was also discussed.

The “maib agile rocks” event was truly inspiring, redefining what innovation and passion for branding in banking means. We look forward to meeting again at the next edition, where new perspectives and ideas come to life.

     

You drive. maib

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