MAIB: Next Level Customer-Centric Strategy

We are happy to announce our Customers, Shareholders and the General Public that after respective Analysis, Teamwork and Mentoring by international Consultants, the MAIB Refreshed Strategy for 2021 - 2024 was approved by the Supervisory Board and presented to middle Management in a closed event. The Refreshed Strategy will ensure the Success of the future Initiatives and their continuity at the Highest Standards.

The new mission of MAIB is: To create a new standard of Customer Experience to make lives easier, better and more mobile.

MAIB new Vision is: To be just a click away from all our Customer, whatever they do and wherever they are.

The Refreshed Strategy focusses the Customer in the Center of Attention - all Efforts and Changes will be directed to provide better Services and Products to each client who will choose Moldova Agroindbank as a financial partner for his/her Needs. Therefore, the Bank is implementing a series of strategic initiatives that will add value to our main objectives.

The initiatives can be grouped into the following four areas:

- Transition to a new Banking Model where the customer is in the center of all our decisions;

- Development of the Digital Banking Products and Services;

- Exploration of opportunities of listing the Shares on an international Stock Exchange (depending on shareholder approval);

- Expansion in the Region with digital banking Products and Services.

At the heart of all our Actions and Strategic Initiatives, will be the new MAIB values: 

We will always be CUSTOMER CENTRIC.

TRANSPARENT - open, clear, understandable.

PROFESSIONAL - smart, knowledgeable, aware.

TRUSTWORTHY - direct, honest, reliable, integrous.

INNOVATIVE - proactive, creative, forward thinking.

AGILE - flexible, adaptable, prepared.

TEAM-SPIRITED - united, collaborative, communicative.

"I am very pleased with the high participation, energy and enthusiasm of our team in the strategy preparation process. Our aim is to continue sustainable growth while being ahead of our customers’ Expectations and implement new high standards in banking in Moldova.

I am confident that implementing the new strategy will unlock MAIB full potential and together with the team we will reach new milestone, generating long-term, sustainable returns for our shareholders”, commented Giorgi Shagidze, MAIB CEO.

Together To The Next Level!

About MAIB

MAIB is the largest bank in Moldova, accounting for circa 30% of country’s banking assets and circa 35% in loans. The bank serves over 20% of Moldova’s population and is among the largest employers in the country. Since 2018, MAIB’s largest shareholder is HEIM Partners Limited, a UK registered company, representing the consortium of investors composed of European Bank for Reconstruction and Development, Invalda INVL, a leading asset management group in the Baltics and Horizon Capital, an Emerging Europe focused private equity funds manager.


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