The Investment Agency has launched the foreign promotion campaign “Moldova: A place to find yourself”. A number of national artists are the protagonists of a film in English by which the Republic of Moldova is promoted as a tourist destination, IPN reports.
Investment Agency director Rodica Verbeniuc said the film is an artistic creation of a preview type aimed at keeping the Republic of Moldova on the international tourist radar in a period of transition, until transfrontier circulation is restored. “We reposition the Republic of Moldova as a tourist destination on the global arena, with a new expression and a new feeling,” stated Rodica Verbeniuc.
Viorel Barbănouă, of the agency that promotes the commercial, noted that as the film’s message says, one day the people will want to travel and will travel. “That’s why it is very important to have our tourist offer, the most beautiful landscapes known for the period when all the restrictions are lifted,” stated Viorel Barbănouă.
As the film is for now in English only, a contest for the best translations into Romania and Russian was launched. Later, the movie will be promoted in Romania and the CIS. Serj Grey is the producer of the commercial. The video features singers Dara, Pasha Parfeni, members of the band “Cosmos în buzunar” (“Cosmos in the pocket”).
The budget of the project is 217,000 lei.
According to the National Bureau of Statistics, of the about 7,000 tourists and excursionists who visited Moldova in 2020 and benefitted from the services of travel agencies and tour operators, 95.1% came for recreation and rest purposes, 3.4% – for business and professional purposes, 1.4% – for treatment. The largest number of foreign tourists and excursionists were from Romania (73.4%), Ukraine (14.9%), Russia (3.1%), Turkey (1.6%), the UK (1.1%).
