Teleradio-Moldova (TRM) has a new corporate identity and a new slogan - "We succeed together", TRM director general Vlad Turcanu announced, quoted by IPN.
"Together with our partners, we have built an identity ecosystem from the multitude of fragments inherited from everything that Teleradio-Moldova meant over the last decades," said Vlad Țurcanu.
According to the director, the visual change strengthens the media institution's commitment to transform the TRM from the ground up "so that the public audiovisual institution works for the benefit of society."
The rebranding of public platforms is part of a transformation project of "Teleradio - Moldova", realized with the support of the British corporation BBC. TRM's new identity was funded by BBC Media Action and cost about 570 thousand lei, the media organization announced.
The public audiovisual institution Teleradio-Moldova owns the television channels Moldova 1 and Moldova 2 and the radio channels Radio Moldova, Radio Moldova Muzical and Radio Moldova Tineret.
Recently, however, the company "Teleradio Moldova" announced the expansion of public access to its radio products with the launch of a new station - Radio Moldova Comrat, intended residents of the Gagauz Yeri ATU, and the expansion of Radio Moldova Muzical broadcasting in the FM. The public radio station will also cover a larger number of localities by obtaining new frequencies aimed at eliminating so-called "shadow zones", says TRM in a press release.