Moldova is one of the countries whose citizens prefer to invest in realty (36%), business development (27%) and use of financial instruments (22%, except for deposits) and not to keep the money at home, shows a survey on lifestyle and financial views of middle and upper-middle class conducted by the communications company Noblet Media CIS, Edelman affiliate, in partnership with Info Sapiens research agency, IPN reports.
As regards personal goals and career opportunities, most of the Moldovans (32%) prefer to work for an international private company. However, a significant part (respectively 17% in each sector of the economy) would prefer to work at the local level, in a private company or in the nongovernmental sector. 13% of the Moldovans dream of starting the own business. As in all the countries, except for Ukraine, the inhabitants of Moldova (48%) prefer to take a minimum number of decisions at the workplace and to devote most of their personal time to friends (30%).
Moldovans’ priority is to improve economic wellbeing (61%). The others want to obtain changes in society, personal popularity and a senior status. The Moldovans also tend to spend money for the look, including clothing, footwear and care products (30%) and for recreation, meetings with friends (29%). Trips represent 11% of the costs (lowest indicator in six countries), while investments in education 6%.
In the context of the pandemic, the WHO is the main source of information for the population in Moldova (51%). However, only 38% trust this organization, while 37% of the inhabitants trust doctors from other states. 32% of those surveyed consider the problem of the coronavirus is exaggerated.
A distinct feature of the Moldovans is their wish to support local initiatives and to strengthen the freedom of expression: 23% of the interviewed Moldovans said they can openly post online their opinions on economic and social issues. Of the six countries, this figure is the highest in Ukraine only - 41%. Even if they tend to discuss s subject with the friends and with the family, the friends online (35%) and the friends from the real life (25%) have the biggest influence on the formation of their opinions.
The survey presents data on social, financial and economic views, behavior, lifestyle and media usage of middle and upper-middle class in six countries – Ukraine, Azerbaijan, Belarus, Georgia, Moldova, and Uzbekistan. 200 face-to-face interviews with urban citizens aged 18-45 were held in each country in April 2020. According to the survey, middle and upper-middle class representatives constitute between 50-60% among the urban citizens of the target age, being the group making the most important decisions about large purchases and investments. The joint survey of Noblet Media and Info Sapiens reveals the genuine attitude towards life goals and priorities of consumers in the six countries.
