The executive is to state its viewpoint on a bill that provides that every interruption in TV programs for broadcasting advertisements or teleshopping spots should be timed in descending order. The bill was put forward by a group of Liberal – Democratic MPs and aims to align Moldova with the community acquis in the area of audiovisual media services, IPN reports.
The bill suggests amending the Broadcasting Code and says that the measured time will be shown in the right lower part of the screen. The meter must represent at least 7% of the screen’s area. It will be white, nontransparent in color.
According to the bill authors, the European Parliament’s Directive provides that the insertion of television advertising and teleshopping spots in programs shall not undermine their integrity, taking into account natural interruptions in the programs, their length and nature. The Directive also says that the news programs and children’s programs can be interrupted by television advertising and/or teleshopping spots only once, at an interval of at least 30 minutes.
If Parliament passes the bill, its provisions will take effect immediately.
