Food commercials to be accompanied by messages promoting healthy habits

Broadcasters will be required under a decision adopted by the Broadcasting Coordination Council (BCC) on Friday to accompany the food commercials they air with messages promoting healthy lifestyles, Info-Prim Neo reports. The initiative came from BCC member Dinu Ciocan, who said the general public should be warmed up more to the benefits of healthy living and healthy eating. The messages proposed by the BCC include “Eat more fruit and vegetables for your health”, “Exercise for at least 30 minutes to lead a healthy life”, “Eat your main meals of the day for your health”, “Drink at least 2 liters of liquids a day for your health”, and “Avoid excess sugar, salt and fats for your health”. The decision was adopted by unanimity of votes. It will be submitted to the broadcasters and to the Ministry of Health to provide their inputs and then a final vote will ensue to make it mandatory.