First issue of “Marketing” magazine comes out

The first issue of the “Marketing” magazine is devoted to satisfying the need in marketing consultancy, which exists among the majority of Moldovan businessmen. According to Director of the Semiotic Center, Silvia Harnau, not all those who need marketing in the every day activity afford paying for training. Few are included in programs providing with free of charge courses and consultancy. That is why entrepreneurs have an alternative solution: a magazine which offers real proposal for solving the problems entrepreneurs confront. The magazine includes marketing theory and practice, success stories, case studies, journalist investigations, examples of marketing plans, results of some researches, presentations of novelties, financing sources. At the same time, the magazine will periodically propose CDs with useful materials and discounts for different products and services. The founders of the magazine are the Moldovan Academy of Science, the State Agency for the Protection of the Intellectual Property in partnership with the Entrepreneurship Development Alliance, the Association of Young Researchers “Pro Stiinta”, Chamber of Commerce and Industry of Moldova, USAID project “Increased competitiveness and development of enterprises”. For subscriptions for the entire 2007, a price cut of 26% of the annual subscription of MDL 627 is available. Those concerned will pay only MDL 498. The offer is valid only for the subscriptions concluded during November 10 – December 24.