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FAO provides assistance in promoting agrifood products


https://www.ipn.md/en/fao-provides-assistance-in-promoting-agrifood-products-7966_1067130.html

Stronger, more efficient promotion of agrifood products and new methodologies and indicators in agriculture and rural statistics are among the positive changes expected during the implementation of two new FAO projects in Republic of Moldova. The project agreements were signed in Chisinau by Raimund Jehle, the FAO Representative in Republic of Moldova, and Georgeta Mincu, the country’s Minister of Agriculture, Regional Development and Environment, on July 29, IPN reports, quoting a press release of FAO in Moldova.

The projects, which will be implemented during the next two years, are expected to contribute to increases in agrifood exports and access to reliable statistical data for policy formulation and implementation. Among the activities set to boost agrifood promotion are the development of a web portal, a study evaluating trade barriers for products with the biggest export potential, and a program for identifying and promoting Moldovan traditional products and developing national promotional materials on rural tourism and food heritage.

“The projects respond to two critical necessities identified during consultations with stakeholders: the need for quality statistical data in line with international standards, and a strategic and efficient approach to the promotion of agrifood products,” Raimund Jehle said. “Planned activities are in line with FAO regional efforts for improved livelihoods and poverty reduction and for agrifood trade and market integration.”

Minister Georgeta Mincu said the final beneficiaries of the project are the Moldovan producers and consumers who will benefit from international expertise and advanced knowledge on export and marketing of agrifood products. “The Republic of Moldova needs a strong policy on agrifood export, and I’m happy that we have the opportunity to build it together with FAO, our strategic partner. We will benefit from reliable statistical information on agriculture, and this will allow us to push for coherent policies that will contribute to the well-being of our farmers,” stated the official.

Pilot promotional activities are planned in two villages, in order to encourage agricultural and rural tourism. In addition to workshops, study tours and the exchange of international expertise, the project will provide necessary informational infrastructure to develop the capacities of the National Bureau of Statistics, in particular the agriculture statistics unit.