European Commission Delegation launches campaign to inform about and promote EU in Moldova

From 2008, the European Commission’s Delegation is launching a series of activities to inform about the European Union and promote it in Moldova, Info-Prim Neo informs, making reference to Synergy Eur/Est, the company that implements the project. The campaign builds on an ample awareness-raising strategy that aims to enhance the visibility of the EU’s assistance for Moldova and to promote the European values. The strategy contains messages and activities on the cooperation between Moldova and the EU intended for priority groups such as the general public, the civil society, mass media, the youth, the children and the local public authorities. Informative materials will be distributed as part of the campaign. Radio and TV programmes, contests and meetings will be organised. Special emphasis will be put on the involvement of the youth in regional and local activities. The awareness-raising and public relations campaign of Synergy Eur/Est, which was launched in Moldova in March 2007, forms part of Synergy Group Romania. Among the projects implemented by Synergy in Moldova are the formulation of communication strategies for the Parliament and Government, the awareness-raising campaigns on the Millennium Development Goals, the human rights and the promotion of a healthy lifestyle of pregnant women “For a Beautiful and Healthy Prince Charming.” Synergy Group was created in 2001. Now it includes Synergy Communications, Synergy International and SynergEtica Foundation, which recently launched the first online radio project for NGOs that would be also implemented in Moldova.