The Chisinau City Hall has launched the ecologic education campaign “I'm your city, I'm your home, take care of me!”.
The campaign targets the people who, because of various reasons, litter the streets, alleys, bus stops, parks and sidewalks with bottles, packages, cigarette butts, etc., reads a press release of the authorities. The goal of the campaign is to help people develop knowledge, habits and commitments to maintain the quality of the environment.
Vasile Efros, head of the project service within the city's housing division, told IPN that a motivational ad will be broadcast on TV, radio, online, via LED billboards and in public transport units. The shooting of the ad cost about 40,000 lei.
