Eighty-eight companies from Moldova received the Golden Mercury prize and silver, bronze and gold medals at the 11th Trademark of the Year contest, held by the Chamber of Trade and Industry and the State Agency on Intellectual Property (AGEPI) within the “Made in Moldova” exhibit, IPN reports.
The nominations were based on several criteria, including consumption, i.e. the contest winners are selected according to the trademarks rating given by consumers. According to the criteria of professionalism, the jury assesses how efficiently the marketing instruments were chosen, if the goal of the marketing campaign was achieved and how imposing the results are.
As many as 150 trademark projects competed in the nine nominations of the contest: Reputation and Trust; the Republic’s Patrimony; Consumer Appreciation; Debut of the Year; Export; Inter; Successful Rebranding; Favorite of the Year, and Socially Responsible Trademark.
Chairman of the Chamber of Trade and Industry Gheorghe Cucu said the trademark is important in the struggle fought on the market and the brand name bears the burden of a stiff and difficult competition. AGEPI head Lilia Bolocan said the trademark must be an instrument for marketing the national products.
Attending the event, Head of Parliament Igor Corman said the national products of a high quality should be known by all the people, while those who make effort to manufacture such products must be appreciated. “The efforts we make are aimed at developing and modernizing the country,” said the Speaker, adding that the Free Trade Agreement with the European Union, which will facilitate access to the EU market, will enable the producers to become competitive.
Last year, 82 companies were awarded at the Trademark of the Year contest.
